Welcome to my blog! This blog will serve as the site where I can display my creative ideas for my Digital Content Creation and Strategy graduate courses at Quinnipiac University.

When people ask me how social media impacts society today and how it relates directly to me on a personal level, I usually have an interesting take on it as my undergraduate degree of political science does not have much to relate to the world of social media, but it might. Social media impacts almost everything in our lives, our world at times can seem so divided and simply, angry. The nature of politics has caused social media to become so divisive and dark, and it did take me some time to be able to realize that even as I spend countless minutes and hours on social media every day.

Social media has shaped our world, and it has certainly shaped who I am. As I grew up it has helped me to think about certain things in ways that I may not have ever seen or thought of before and it has impacted how I see things and what I choose to believe. Social media has allowed us to connect on a more intimate level with people around the world even celebrities, politicians and world-renowned brands.

Using social media everyday whether it is TikTok, Instagram, LinkedIn, or another social media platform, has given me the ability to better understand the world that I live in and has allowed me to develop more critical thinking skills than I would have if I was not an active social media user. While there are negatives to social media and the fact that it has made certain aspects of our world seem more dark, social media has also brought people together and allowed people to interact with one another who may never meet in person.

The people who have not grown up with social media will not see it the same as how us younger people see it, and that is ok as it allows for so many diverse perspectives to come to light. My opinions and experiences around social media will not be the same as another person’s and that is exactly why social media has shaped the world that we live in and how it continues to change and evolve. I have so many mixed thoughts and emotions around social media but it is for certain that social media has helped so many people and will continue to be a tool that our world can and should use to the fullest extent.

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Why Instagram is an essential marketing tool for any business

May 27th, 2026

Using social media for a business or to enhance a brand is not only exceptionally powerful but is needed. It helps companies be able to tell stories about their brand to their customers in a visual and conversational sense. When it comes to what the best social media to use for a business, that is not an easy or simple question. With so many social platforms out in the world today that we all live in, it can be hard to pick just one, but I do believe there is an answer. In terms of best social media platform for businesses, Instagram is the clear winner, and I am not only saying that just because it is my most used platform.

On Instagram, a user can share text along with a photo or even photo collage that they made themselves or had someone make for them. The possibility of being able to share a visual and text along with it is extremely powerful and is something that brands should be fully leveraging.

In terms of why an audience on Instagram can be more powerful than one on Facebook or other platforms is because most people of my age are not on Facebook or just simply do not use it as much as Instagram or other platforms. While older generations are on Facebook more often than compared to people my age, targeting just one age demographic for a business would be meaningless when they could just create a large following on Instagram where the audience demographics would come from a wider range.

A brand or company can also supercharge its social media efforts with Meta Ads Manager, Instagram’s dedicated ads platform or manager. It is a full-service ad tool that allows companies and brands to be able to do paid advertising on both Instagram and Facebook, and they can specifically pick their target audience and which platform they want to advertise on and where specifically on the platform they want the ads to show up. I personally have used this tool for Instagram, and it is extremely powerful for paid advertising on Instagram, which is just another thing that businesses must consider using.

It is extremely tough to be able to just advance a brand’s voice on just one social media platform, but Instagram would certainly be the platform that I would go with. It is the platform that should be considered in any digital marketing campaigns and social media campaigns where the highest expected result can be obtained.

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Keep links out of social posts and be rewarded

June 15th, 2026

Adding links to social posts has always been a somewhat controversial topic when it comes to content creation and social media management. Along with that, some platforms do not even allow links to be inserted into social posts, making it tricky for certain things to be promoted on certain platforms. In the podcast episode shared this week in my DCCS522 class, we learned about how social posts with no links tend to perform better and I think that is because of one simple fact. Our world has such a short attention span now and people do not have the time or want to click on a link in a social post they just want to be able to look at the visual or quickly skim the caption. That is a major change in social media in the past few years as short form content has generated waves on social media and has completely changed the whole game of social media management.

In general it is best to avoid putting links in social media content and keeping them for inside of profile bios and other similar places. Links are sometimes funky in social posts as many platforms will add an extra layer of security asking if the user wants to leave the platform, making it a longer wait time for the user to access the content that they clicked on and want to see. This is another reason why short form videos and just scrolling past photos has grown to so much popularity, it is quick and simple and algorithms on various social media platforms have grown to use that algorithm and reward that type of content.

Keeping content short and sweet has become the sweet spot for running successful social media channels and is why it is best to not add links to posts on various social media platforms whether they allow it directly in the post or not. Short and to the point content is what is in right now and is what is working across the board.

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The new brand of Cheshire Nursery

June 23rd, 2026

The overall brand of Cheshire Nursery did have a social media presence, but it was not a very evident and good one. They would post inconsistently and the content that they would post was not optimized for each platform or necessarily the right content to be posting. The brand clearly needed a refreshed social media presence and help to boost sales and engagement on social media. Understanding that the brand needed a new social media strategy also came with being able to learn more about the industry and who Cheshire Nursery is which helped me to be able to think of good content ideas for Cheshire Nursery.

With new content ideas and a consistent posting schedule it was clear that the brand could be saved and fully refreshed to have a new and improved look and feel. Short form video content and graphics promoting upcoming sales and events at the shop will help to significantly increase overall engagement on Instagram and Facebook. Using those two platforms to and identifying the two target audience demographics will prove to be very powerful and will have a lasting impact. With Facebook target the older generations and Instagram targeting the younger audience it will be very successful and will help bring the Cheshire Nursery brand to people who have not shopped there before.

With this new creative approach to posting on social media for Cheshire Nursery, it will not only bring in fresh creativity, but it will be long-lasting, and it will help contribute to future success and overall sales. Bringing in new short form video content, graphics and high-quality photography will only bring in positive energy to the Facebook and Instagram pages as they grow exponentially. Creating trendy content will also prove to be highly efficient and helpful to introducing more people to the Cheshire Nursery brand. Along with that, organic content paired with some paid social media advertising with graphics of upcoming sales and events at the shop will give the final and ultimate boost to Cheshire Nursery social media channels.

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